S A FRANTIC-SS SERIES HERRING

The FRANTIC series was inspired through the body shapes of Sardines and Ballyhoo. The term "frantic" was appropriately chosen because it mimics the crazed action of a bait fish when chased by a predator.

The life-like SUBSURFACE swimming action entices predators to strike time and time again. The perfect all-around lure for amateurs and professional anglers alike. Its swimming action can be modified with simple variations for the ultimate presentation; both slow sink (or suspending) and fast sink versions can be used similarly.